Money Mind - A Genius Business Model

What if you could make $6 billion, and your customers rarely even used your product/service?

Welcome to Planet Fitness, where 92% of their members never go to the gym!

This business model is genius. They realized people just want to feel good about themselves by purchasing a gym membership, but never actually wanted to go.

So they created a gym to incentivize that: no barbells, dumbells that only go up to 80lbs, and free pizza once a month!

They guessed most people signing up for a gym like that wouldn’t go, and they were right.

Now, they have over 15 million paying members who never go!

The gyms are rarely full, they can buy way less equipment, and the owners can enjoy their vacations on yachts while everyone else loses money every month and gets nothing in return.

The MoneyMind newsletter looks at some creative ways people have made money, but nothing is more valuable than hearing from an actual founder.

Sanjay has founded 3 successful tech companies and his perspective rounds of the abstract ideas with practicality.
I personally look at it learn from successful individuals and inspire my own ideas for videos/newsletters, and I recommend you do too!

Best,
MoneyMind